MITA & Coalition Promote Highway Work-Zone Safety
Monday, May 16, 2005
Posted by: Nancy Brown
LANSING — The Michigan Infrastructure & Transportation Association, a longtime member of the Give’em a Brake coalition, announced today that they are contributing funds to the coalition to support a new radio advertising campaign that will help reduce accidents in highway construction zones. The ads —targeted at young, male drivers — should hit the airwaves sometime in the next several weeks and will run throughout this year’s construction season.
“Too often orange barrel season is open season on Michigan’s highway workers,” said Rob Coppersmith, vice president of membership services for MITA. “We will continue to work with MDOT and the Give’em a Brake Coalition to increase awareness of this important issue and decrease the danger for the men and women who build and maintain our roadways.”
Representatives from MITA joined Michigan Department of Transportation Director Gloria Jeff and others today to promote highway work-zone safety. Director Jeff held a press conference from her temporary “office” located at a work-zone site on US-127 near Lansing.
Recent statistics for 2004 construction work-zone crashes indicate that the fatalities from such incidents have doubled since 2003. The groups involved today focused on driver behavior issues, engineering and enforcement efforts as ways to combat the problem.
In addition to MITA and MDOT, the Give 'em a Brake coalition includes Michigan Laborers'- Employer Cooperation and Education Trust Fund, Michigan Building & Construction Trades Council, Operating Engineers Local 324, state and local law enforcement agencies.
MITA represents the broad spectrum of companies, firms and suppliers that help build a better transportation infrastructure for Michigan. The organization was formed earlier this year when the Associated Underground Contractors and the Michigan Road Builders Association joined forces.